Ivy Huq Russell is the CEO and Founder of Maya. After becoming a mother for the first time, Ivy originally founded Maya in 2011 as a blog for mothers in Bangladesh. She experienced first hand the barriers to accessing accurate health information and advice faced by women in Bangladesh for geographic, financial, and socio-cultural reasons. After partnering with leading NGO, BRAC, the Maya service officially launched in Bangladesh in February 2015 with a clear mission to improve access to information for women, and has since expanded to serve the broader population. Ivy grew up in Bangladesh before pursuing her higher education in England. She completed her MSc. in Finance and Economics at Warwick Business School, before spending a number of years as an Investment Management & Hedge Fund professional at leading firms including HSBC, GAM and Barclays. She currently divides her time between Bangladesh and San Francisco, where she is based with her husband, Bickey, and two children, Ameena and Emir.